Thursday, 3 December 2009

Wikinomics

A book by Don Tapscott and Antony Williams published in 2006

Peering - free sharing of material on the internet. EG. Music put on social networking websites such as myspace by bands so people can listen to them. But people can take the music and convert it to mp3 files on websites such as zamzar.co.uk

Free Creativity - The public can take files and remix them EG. Remix music and upload on a video on youtube

Media is democratised - EG. Ohmynews in South Korea for citizens to collect news, information and opinions that matter to them - gives them a free right of speech

Web 2.0 makes thinking globally inevitable - virtual space for discussion EG. Wikipedia/music forums/news website comments

Companies that do not use web 2.0 are not as popular - EG.

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